We pioneered data-driven marketing. We leverage your business data combined with artificial intelligence and in-depth statistical analysis to make strategic, growth-oriented decisions.
Our approach is akin to decoding the human genome – but instead of human DNA, we unravel the digital DNA. This digital DNA represents the unique online behaviour and preferences of your target audience. By identifying and understanding these distinct digital traits, we empower your business to connect with its audience on a deeper, more meaningful level.
But at Genomic Digital, we do more than just deliver data. We translate complex information into actionable insights, allowing you to craft compelling messaging, deploy resonating advertisements, and make effective strategic decisions. We view marketing not merely as an expenditure, but as a strategic investment, meticulously designed to enhance revenue and reduce costs.
Our team is composed of dedicated marketing strategists, data scientists, and AI experts, all committed to reinventing your marketing strategy. From transforming your marketing from an ambiguous area to a definitive profit center, to understanding your unique challenges and goals, we are there every step of the way, developing customized, effective solutions to meet your needs.
At Genomic Digital, we are more than just a marketing consultancy. We are your strategic partner in data-driven growth. Contact us today to find out how we can help harness the power of your audience’s digital DNA to drive your business forward.
Executive Leadership
Ben Fife is the Founder at Genomic Digital, a leading marketing consultancy specializing in AI-driven strategies and data-driven solutions. With over 20 years of experience at the intersection of marketing, strategy, and data science, Ben has become a recognized expert in driving data-informed strategies and operations.
Throughout his career, Ben has led teams and built systems for analytics, data science, optimization, and automation. He has a proven track record of transforming struggling companies by innovating with cutting-edge technologies and optimizing media buys. Ben’s expertise includes audience segmentation and profiling, advanced analysis, digital channel optimization, and predictive modeling.
Prior to founding Genomic Digital, Ben served as the Chief Digital Officer at Fluid Advertising, where he successfully scaled digital and traditional media planning and buying teams. He also developed innovative tools and processes for media placement attribution and real-time optimization.
Ben’s passion for data-driven strategies extends beyond his work at Genomic Digital. He has served on the Advisory Boards of AdRoll and Adobe, providing valuable insights to help shape their products and services. He has also shared his knowledge and expertise as an adjunct professor and advisory board member at various educational institutions.
With a strong background in finance, economics, entrepreneurship, and marketing, Ben brings a holistic strategic view blended with technical expertise to deliver actionable insights for clients. His ability to understand both the big picture and the finer details allows him to provide comprehensive solutions that drive growth and maximize ROI.
Ben holds an MBA and has completed additional coursework in big data and artificial intelligence from the Massachusetts Institute of Technology. He is a highly skilled professional with a passion for leveraging data to optimize marketing strategies and drive business success.